Pitchfest:
Water Innovation

What is Pitchfest: Water innovation?

Pitchfest: Water Innovation is an inaugural event co-hosted by the Metropolitan Water District of Southern California (Metropolitan), whose mission is to provide its service area with adequate and reliable supplies of high-quality water to meet present and future needs in an environmentally and economically responsible way. The event is designed to connect local water agencies with university faculty to collaborate on applied research projects.

On October 19th, water agency staff are invited to give low-stakes, two-minute pitches on short-term, high-impact projects that could benefit from external expert support. After the event, the Pitchfest team works to “match” agencies with faculty—and we have up to $250k in funding available to potentially support eligible matches and projects through an inaugural innovation fund. If you are a water agency staff member or a university faculty member in Southern California, register to secure your spot at the event. An agenda and full list of agency pitches will be published by October 9th.

What is the history of the Pitchfest?

U.S. cities are home to some of the world’s top research universities, but public agencies often do not have an easy way of tapping into that expertise. The Pitchfest aims to close that gap, harnessing the talent of local experts to help public agencies implement more effective and evidence-based programs and policies.

Pilot City has been supporting local partners in co-hosting versions of the Pitchfest since 2024. In total, more than 50 public agencies and more than 500 local experts have participated, and Pilot City has matched those experts to more than 50 projects. This is the first year of Pitchfest: Water Innovation.

Metropolitan serves 26 public water agencies—cities, municipal water districts and one county water authority—that then deliver supplies directly or indirectly to nearly 19 million people in Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura counties. By partnering with Pilot City, Metropolitan can advance its mission of meeting present and future water needs by surfacing opportunities for collaboration with academic researchers.

How can I participate in the pitchfest?

Register to attend Pitchfest: Water Innovation. The event is free and open to water agency staff and university faculty in Southern California. The event will be held on October 19th at Metropolitan’s Union Station Headquarters at 700 North Alameda Street, Los Angeles.

Water Agency Staff

If you are a staff member at a water agency in Southern California who would like to pitch a project, submit a pitch using the one-slide template here via email to patwater@mwdh2o.com by September 25th. You will receive confirmation by October 9th that your pitch will be presented during the event.

Please consult the template for examples of effective pitches. It is okay if your project is just in the idea phase: This is a bottom-up process intended to encourage staff to share in a low-risk environment. Pitching does not commit you to following through on the project.

University Faculty

Faculty at universities based in Southern California are encouraged to attend the event and explore collaborative opportunities with participating water agencies. Following the event, we will circulate an interest form where you can specify projects that align with your expertise and describe your relevant research background. Submissions will be reviewed by agency staff, who will initiate contact if there is a mutual interest in collaboration.

Once a match is made, faculty may work with their agency partners to apply for up to $250k in funding potentially available to potentially support their shared project vision. For more information on how funding decisions are made, see the section below.

what types of projects are in-scope?

x

Project Categories

Is funding available for projects?

x

How does matchmaking work?

By SEPTEMBER 25th (deadline)

Staff at water agencies submit a pitch via email to patwater@mwdh2o.com using the one-slide template.

OCTOBER 9th

An event agenda is published, including the full list of agency pitches.

OCTOBER 19th

Water agency staff and university faculty attend the Pitchfest event.

by NOVEMBER 2nd (deadline)

University faculty submit an online interest form to indicate interest in collaborating with a water agency on a specific project.

by NOVEMBER 20th

The Pitchfest team shares project-specific shortlists with agency staff for review.

by DECEMBER 21st

Agency staff interview shortlisted faculty and then select “matches” based on mutual interest.

For projects requiring
Funding...

By [date] (deadline)

Agency-faculty matches jointly submit a project funding application.

[date]

Finalist agency-faculty matches present their project proposals to a judging panel.

By [date]

Funding decisions are made, and agency-faculty matches are notified.

By [date]

The Pitchfest team coordinates any project documentation that is required, and projects can begin.

For Projects not Requiring
funding...

JANUARY

The Pitchfest team coordinates any project documentation that is required, and projects can begin.

How are funding decisions made?

Funding applications are submitted jointly by an agency staff member and a university faculty member.

Each application is evaluated based on the degree to which it aligns with the following criteria:

  • Strategic Alignment: Does it support the core regional water planning goals defined by CAMP4W, IRP, etc.?
  • Impact Potential: Will it significantly enhance efficiency, cost savings, or service delivery?
  • Feasibility: Can it be implemented quickly with available resources, particularly staff time, for the critical deployment path?

What are examples of past projects?

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Removing Barriers to Agricultural Water Reuse

Agriculture accounts for the vast majority of water use in California, yet treated wastewater that could irrigate crops is often discharged without use, due to regulatory barriers. Metropolitan partnered with the Pacific Institute to investigate obstacles and develop a practical guidebook grounded in real case studies to help water managers, regulators, and farmers overcome them. The research found that the most successful reuse projects deliver multiple benefits, such as irrigation enhancement and nutrient management, through early partnerships with stakeholders, providing a replicable model for expanding agricultural reuse.

Measuring the Multiplier Effect of Incentives

Metropolitan’s Turf Replacement Program offers cash rebates to homeowners and businesses that replace water-intensive traditional lawns with drought-tolerant native plants, but their full effect had not been measured. Dr. Andrew Marx of PlanetScape AI used aerial imagery to track nearly 800 homes across 20 neighborhoods, measuring how many non-rebated households converted their lawns after seeing a neighbor do it. The research found that for every 100 rebated conversions, an additional 132 nearby homes followed suit, thereby more than doubling the program's water-saving potential.

Understanding the Impacts of Wastewater Treatment

As Southern California increasingly looks to recycled wastewater as a drinking water source, water agencies need to understand how wastewater treatment affects the performance and cost of advanced purification. Metropolitan partnered with Carollo Engineers and the California State Water Resources Control Board to examine how different wastewater treatment conditions influence downstream purification processes and finished water quality. The research produced a ‘cause-and-effect database,’ a decision support flowchart, and case study documents to help agencies identify the most effective and economical path to potable reuse.

Meeting Safety Standards for Potable Reuse Systems

Viruses are a top concern in potable water reuse due to their small size and resistance to disinfection yet water agencies lacked reliable methods to confirm that advanced treatment processes were removing them effectively. Metropolitan partnered with researchers at the University of Arizona to identify and evaluate viral indicators that could serve as proxies for assessing performance across a range of physical treatment technologies. The findings give water agencies and regulators a practical framework for confirming that potable reuse systems are meeting safety standards across diverse operating conditions.

What if I have more questions?

If you still have questions about Pitchfest: Water Innovation, please contact us at patwater@mwdh2o.com. More information about the Pilot City program and its Pitchfest events can be found on Pilot City’s home page here.